When we hear social media in Kenya what comes into mind is Facebook, Twitter and for a few G+.Truth is that there exists a lot of social network sites in Kenya. Some people just landed in social media because their friends were there, but what exactly is social media?
Means of Interaction
Social media is a means of interaction where people go to exchange ideas and information virtually. It is also a place where people can let loose and have a little fun as they connect with other people.
What is marketing? Without sticking to any set defined by the scholars, I will say marketing is getting a product or service to be known or seen by the esteemed client. Here me well this is not a definition of Aristotle or Socrates but a ‘mama Mboga at Gikomba’. Put my tomatoes where they can be seen and pap! I got a buyer and that is internet marketing.
Marketing has for so long been a great budget allocation for corporate who compete for prime positions and channels. This drains the common man or an SME that cannot afford the muscle in the contest.
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